Inviting guests to the touchdown web page to purchase with a countdown timer

I'm excited to share the most recent enhancement to GetResponse's touchdown pages, which can enable you get extra conversions by creating a way of urgency.

Sounds fascinating? Then proceed studying to search out out extra concerning the countdown and why you need to begin utilizing it to tell your prospects of the time they’ve till the expiration of your provide.

Editor's word: Now we have not too long ago up to date the countdown factor. Any further, you have got two choices: a timer that counts all the way down to a selected date and time (for instance, the remaining time till black Friday), or an evergreen timer when a customer enters your web page.

We all know that the common consideration span of a customer is now decreased to eight seconds. That's why it is advisable to design every of your touchdown pages in a means that draws essentially the most consideration potential.

Immediately, on-line entrepreneurs are resorting to numerous persuasion techniques primarily based on human psychology to draw the eye of their guests and convert them into prospects.


I’m positive you have got seen the expression "restricted availability" utilized by many firms. It is because when one thing runs out, individuals are likely to assume it's extra useful. In different phrases, the worth of a product can improve considerably if the amount is restricted. masters using shortage to affect buy selections. Simply choose up a resort room – and see the outcomes by your self.

Aversion to Loss

Individuals naturally have a tendency to not lose issues. Particularly if they’re the issues they’re connected to or wish to have. Entrepreneurs generally use it and current their affords not as one thing you possibly can win, however relatively as one thing you possibly can lose eternally if you don’t act instantly.


A clock is the image of time passing. Along with getting used of their common context (for instance, sports activities video games), countdowns may be very helpful to create a way of urgency, which in the end can generate extra conversions and revenue . The truth is, analysis exhibits that counters indicating urgency and shortage can improve gross sales by as much as 30%. That's why all main e-commerce firms usually use them to extend their income, particularly in the course of the gross sales season.

It's now time so as to add this highly effective device to your arsenal and maximize the variety of conversions for your corporation.

The way to use countdowns in touchdown pages

Merely drag the timer icon to the toolbar on the best to start out.

It is best to see a popup window with two choices:

The usual timer means that you can choose a selected date at which you need the countdown to finish.

To make use of this selection, it’s essential to specify the date on which we must always carry out a countdown and the suitable time zone.

And the evergreen timer which counts down the time elapsed from the second your customer enters the web page.

To make use of it, it’s essential to specify the show period and the countdown. As well as, you may select what is going to occur as soon as the countdown is full, whether or not you need guests to remain on the web page or be redirected to a different web page.

When you're carried out, simply click on "Save".

Be sure you select the best location to your countdown so individuals can see it proper after touchdown in your web page.

You may double-click the blocks within the countdown to alter shade.

Click on on the numbers to format the textual content or change the font.

You may as well customise the labels below the timer blocks. For instance, you may translate the labels in your individual language.

The way to use countdowns for your corporation

One-off affords

Do you have got a novel provide that’s solely obtainable inside a sure time period? The countdown might then be the proper approach to persuade your guests to purchase.

You need to use them to advertise your e book or a web based course, a seasonal sale or a reduction in your B2B providers.

Place them someplace close to the title. Take a look at the instance beneath.

Webinar invitation pages

Webinars may profit from this great tool as a result of all of them have to be carried out at a selected time. The instance beneath exhibits how you should utilize countdowns to encourage guests to enroll.

Promotion of the occasion

You may as well add countdowns to occasion registration pages. Occasion organizers usually use countdowns to advertise early chicken tickets and different ticket worth reductions.

Check out the instance beneath to see methods to use countdowns on the promotion web page of your occasion.

Lastly, you probably have by no means used a countdown timer and wish to understand how it could behave, you may run an A / B take a look at and add a stopwatch to your variant. I'm fairly positive you’ll not be stunned on the outcomes you'll get.

So go forward and use the countdowns to extract extra conversions out of your touchdown pages.

And in the event you're in search of inspiration, check out these developments in touchdown web page design for 2019.

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